Swagger

There is a vast, untapped market for ungendered toiletries (and apparently I'm not the only one  who thinks so).  I'm talking the mainstream, discount store variety. The all-natural, hippie brands tend to be a little less aggressively gendered, but they're also more expensive. Most discount stores have a distinct line between "male" and "female" products -- like literally a line. An aisle, actually. The big "T" closest to my house separates the men's deodorant from the women's not just by shelf, but by an entire aisle. You know, lest the manly products be contaminated with lady cooties. (Or glitter. Why does glitter need to be in underarm deodorant?)

And speaking of aggressively gendered products, Old Spice actually makes a deodorant stick in a scent called "Swagger." If I weren't bothered by the scent (which, like most Old Spice products smells like pumpkin pie and grandpas to me) I'd buy it in a heartbeat just to say, "Why yes, I'm wearing 'swagger.'"